http://www.nickirwin.com Nick Irwin Thu, 07 Oct 2010 11:51:59 +0000 http://www.nickirwin.com en http://www.nickirwin.com/Carnival-RedFrog-Pub http://www.nickirwin.com/following/nickirwin.com/Carnival-RedFrog-Pub Thu, 07 Oct 2010 11:51:59 +0000 Nick Irwin 685436 <img src="http://payload.cargocollective.com/1/1/53116/685436/redfrog1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/685436/redfrog1_o.jpg" data-mid="4235845" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/685436/redfrog2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/685436/redfrog2_o.jpg" data-mid="4235846" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/685436/redfrog3_800.jpg" width="674" height="777" width_o="674" height_o="777" src_o="http://payload.cargocollective.com/1/1/53116/685436/redfrog3_o.jpg" data-mid="4235847" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/685436/redfrog4_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/685436/redfrog4_o.jpg" data-mid="4235848" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/685436/redfrog5_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/685436/redfrog5_o.jpg" data-mid="4235849" border="0" align="left"/>ChallengeIn preparation for its new ship, Magic, Carnival was in development of two new restaurant attractions on board. Designed to be a fun, tourist heavy environment, the RedFrog Pub logo must reflect the carefree, relaxed attitude initially establish in the early creative cues of the project.SolutionA playful yet relaxed frog resting above the aged signage with hand-drawn typography drives home the desired tranquil environment. The”chillax” spirit of the RedFrog establishes the entire environment of the restaurant through its signage and color palette surrounding the interior design elements. The RedFrog pub will surely be a place for patrons to put their feet up and relax while watching the horizon for years to come. Additional Credits: Curtis Petraglia, partner in crime on this logo and intern at the time http://www.nickirwin.com/Addison-Whitney http://www.nickirwin.com/following/nickirwin.com/Addison-Whitney Wed, 06 Oct 2010 11:54:21 +0000 Nick Irwin 682644 <img src="http://payload.cargocollective.com/1/1/53116/682644/aw1_800.jpg" width="673" height="887" width_o="673" height_o="887" src_o="http://payload.cargocollective.com/1/1/53116/682644/aw1_o.jpg" data-mid="4235809" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/682644/aw2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/682644/aw2_o.jpg" data-mid="4235810" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/682644/aw3_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/682644/aw3_o.jpg" data-mid="4235812" border="0" align="left"/> ChallengeOver the years, Addison Whitney has become a leader in pharmaceutical tradename development. The one problem, not all potential clients knew about the other core capabilities. With that realization, the next step was to develop an advertisement to be placed in trade specific publication for healthcare branding (Med Ad News) that showcases the breadth of capabilities that Addison Whitney has to offer. The ad must be “on brand” and is limited to the current color palette and typography.SolutionAddison Whitney laid its foundation in 1991 with a focus on strategic brand development through creative endeavors, this is why the header “Left brain thinking for the right Brand” fits the company and its corporate culture to perfection. The illustration of the brain parts helps in manifesting the capabilities in a clever way without overstating. http://www.nickirwin.com/Other-Identities http://www.nickirwin.com/following/nickirwin.com/Other-Identities Tue, 05 Oct 2010 23:09:25 +0000 Nick Irwin 679786 <img src="http://payload.cargocollective.com/1/1/53116/679786/arcalyst.jpg" width="194" height="194" width_o="194" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/arcalyst_o.jpg" data-mid="4276983" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/promiseb.jpg" width="218" height="194" width_o="218" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/promiseb_o.jpg" data-mid="4276989" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/clarifide.jpg" width="194" height="194" width_o="194" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/clarifide_o.jpg" data-mid="4276984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679786/egrifta.jpg" width="194" height="218" width_o="194" height_o="218" src_o="http://payload.cargocollective.com/1/1/53116/679786/egrifta_o.jpg" data-mid="4276985" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/haven.jpg" width="218" height="218" width_o="218" height_o="218" src_o="http://payload.cargocollective.com/1/1/53116/679786/haven_o.jpg" data-mid="4276987" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/yohe.jpg" width="194" height="218" width_o="194" height_o="218" src_o="http://payload.cargocollective.com/1/1/53116/679786/yohe_o.jpg" data-mid="4276991" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679786/wilkins.jpg" width="194" height="194" width_o="194" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/wilkins_o.jpg" data-mid="4276990" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/hollands.jpg" width="218" height="194" width_o="218" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/hollands_o.jpg" data-mid="4276988" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/53116/679786/AR.jpg" width="194" height="194" width_o="194" height_o="194" src_o="http://payload.cargocollective.com/1/1/53116/679786/AR_o.jpg" data-mid="4276982" border="0" align="left"/> At the core of every designer should be the flexibility to work with an assortment of clients ranging from pharmaceutical companies (knowing the FDA and EMEA requirements around logo development) to a consumer facing client looking into refreshing their established brand and even the ambitious, pesky relative wanting to start a company of their own. http://www.nickirwin.com/Carnival-Waterslides http://www.nickirwin.com/following/nickirwin.com/Carnival-Waterslides Tue, 05 Oct 2010 22:51:08 +0000 Nick Irwin 681496 <img src="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide1_1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide1_1_o.jpg" data-mid="3860595" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide2_2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide2_2_o.jpg" data-mid="3860596" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide3_3_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/681496/carni_waterslide3_3_o.jpg" data-mid="3860597" border="0" align="left"/> ChallengeCarnival Waterworks developed two new water slides whose release coincided with the new Dream fleet of ships. Both slides started at the highest point of the ship, stories above sea level, but had different levels of intimidation. The Twister slide is intended for more family fun thrill seekers where the DrainPipe slide targeted the daredevil, adrenaline rush crowd. The logos needed to portray their respected target audience, and work together in a system as well as stand-alone.SolutionDrainPipe: Inspired by the typography seen on vintage horror films’ posters, each letterform gradually gets sucked in to the tube-like element, drawing the eye towards the daredevil inside the slide. Twister: The custom type reflects the twirling fun which is characterized by its loops portrayed in the letter “I.” The color palettes are different yet contain a foundation of the same blue. Making them work in a system as well as stand alone. http://www.nickirwin.com/FunFolio http://www.nickirwin.com/following/nickirwin.com/FunFolio Tue, 05 Oct 2010 21:13:46 +0000 Nick Irwin 679796 http://www.nickirwin.com/SteelPath http://www.nickirwin.com/following/nickirwin.com/SteelPath Tue, 05 Oct 2010 21:13:45 +0000 Nick Irwin 679798 <img src="http://payload.cargocollective.com/1/1/53116/679798/steelpath1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679798/steelpath1_o.jpg" data-mid="4235928" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679798/steelpath2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679798/steelpath2_o.jpg" data-mid="4235929" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679798/steelpath3_800.jpg" width="674" height="678" width_o="674" height_o="678" src_o="http://payload.cargocollective.com/1/1/53116/679798/steelpath3_o.jpg" data-mid="4235931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679798/steelpath4_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679798/steelpath4_o.jpg" data-mid="4235933" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679798/steelpath5_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679798/steelpath5_o.jpg" data-mid="4235935" border="0" align="left"/>ChallengeWith the onset of a new name, SteelPath desired a brand that would reflect both a modern style, being that they were a new company, as well as, an established look due to their expertise in the mutual funds space.SolutionTwo steel-like, dynamic shapes form an abstract play on the use of “Steel” in the company’s name and also forming a subtle “S.” The icon speaks to collaboration and confidence while maintaining an established looking edge. The typeface is modern yet bold, and the clever note of a lowercase “a” is derived from the youthful, get-it-done mindset of the company. The “steel” look can be seen throughout the collateral design and ad design as well. http://www.nickirwin.com/Pilgrim-s http://www.nickirwin.com/following/nickirwin.com/Pilgrim-s Tue, 05 Oct 2010 21:13:44 +0000 Nick Irwin 679794 <img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims1_o.jpg" data-mid="4235915" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims2_800.jpg" width="673" height="375" width_o="673" height_o="375" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims2_o.jpg" data-mid="4235916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims3_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims3_o.jpg" data-mid="4235917" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims4_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims4_o.jpg" data-mid="4235918" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims5_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims5_o.jpg" data-mid="4235919" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679794/pilgrims6_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679794/pilgrims6_o.jpg" data-mid="4235920" border="0" align="left"/>ChallengeUpdate the visual brand of Pilgrim’s Pride, a Fortune 500 company and one of the largest chicken producers in North America, to match their new brand positioning of wholesome, inspiring and smart.SolutionThe new identities features a wholesome, serif typeface and a confident chicken peering over the horizon reflecting the three aspects of the new brand personality. The packaging was once convoluted, now reflects a more modern approach to both typography and overall aesthetics. http://www.nickirwin.com/Parker-Hannifin http://www.nickirwin.com/following/nickirwin.com/Parker-Hannifin Tue, 05 Oct 2010 21:13:44 +0000 Nick Irwin 679793 <img src="http://payload.cargocollective.com/1/1/53116/679793/parker1_800.jpg" width="673" height="914" width_o="673" height_o="914" src_o="http://payload.cargocollective.com/1/1/53116/679793/parker1_o.jpg" data-mid="4235899" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679793/parker2_800.jpg" width="673" height="477" width_o="673" height_o="477" src_o="http://payload.cargocollective.com/1/1/53116/679793/parker2_o.jpg" data-mid="4235900" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679793/parker3_800.jpg" width="673" height="477" width_o="673" height_o="477" src_o="http://payload.cargocollective.com/1/1/53116/679793/parker3_o.jpg" data-mid="4235901" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679793/parker4_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679793/parker4_o.jpg" data-mid="4235902" border="0" align="left"/>ChallengeParker lacked a clearly defined corporate brand positioning platform that could effectively tie together its decentralized businesses, differentiate it from competitors and provide the branding to complement its successful business strategy. The absence of a strategic brand architecture, during the numerous acquisitions through the years, hampered the brand story. SolutionThrough a comprehensive brand standards program, that covered everything from a detailed corporate color palette to a strategic sub-brand lockup, This 200+ page book gave Parker all the tools it needed to get its global company all on the same page. Additional Credits: Kim Davis (art director) and Kristin Everidge (designer) http://www.nickirwin.com/Lexmark-Vizix http://www.nickirwin.com/following/nickirwin.com/Lexmark-Vizix Tue, 05 Oct 2010 21:13:42 +0000 Nick Irwin 679792 <img src="http://payload.cargocollective.com/1/1/53116/679792/vizix1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679792/vizix1_o.jpg" data-mid="4235886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679792/vizix2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679792/vizix2_o.jpg" data-mid="4235888" border="0" align="left"/>ChallengeDevelop a new identity for the latest ink jet technology whose launch coincided with a new line of touch screen ink jet printers. The print technology was positioned in the market as a highly customizable value purchase for small businesses. . SolutionA dynamic ink droplet perfectly surrounds the letter “v” alluding to precision in the new Lexmark ink jet technology. The integrated icon allows flexibility for Lexmark to use the whole logotype “vizix” or the “v” icon on its own. http://www.nickirwin.com/FujiFilm-Synapse http://www.nickirwin.com/following/nickirwin.com/FujiFilm-Synapse Tue, 05 Oct 2010 21:13:38 +0000 Nick Irwin 679785 <img src="http://payload.cargocollective.com/1/1/53116/679785/synapse1_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679785/synapse1_o.jpg" data-mid="4235870" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679785/synapse2_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679785/synapse2_o.jpg" data-mid="4235871" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679785/synapse3_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679785/synapse3_o.jpg" data-mid="4235872" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679785/synapse4_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679785/synapse4_o.jpg" data-mid="4235873" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/53116/679785/synapse5_800.jpg" width="673" height="371" width_o="673" height_o="371" src_o="http://payload.cargocollective.com/1/1/53116/679785/synapse5_o.jpg" data-mid="4235874" border="0" align="left"/>ChallengeFujiFilm has developed a new generation of its Picture Archiving and Communication System (PACS) and it looks to take back the market of picture archiving and communications. FujiFilm Medical is looking for a refresh on its existing brand to help in showcasing this new generation of its product. SolutionLeveraging characteristics from the previous logo, the new identity’s typeface has increased legibility while completely rejuvenating the brand. The unique counter bar on the “A,” also coined as the “link,” symbolizes the communication between two components further implying that of a synapse in the brain, which links the two membranes together and carries out the signaling process. This idea of a connection is subtly portrayed throughout the brand standards manual as well. The brand icon was developed to further emphasize the depth of this system as well as an icon on a computer desktop.