From bold sauces to live events, I helped establish the full visual language for the Flavortown brand from Guy Fieri. That started as a pandemic-era ghost kitchen, and I was brought in to help shape its identity from the ground up. What began with logo development and digital touchpoints quickly expanded into packaging for frozen foods, cookware, and sauces with each designed to capture the brand’s signature energy. I also led the design for Flavortown Fest, translating the identity into a live event experience. The result is a flexible visual system that holds up across retail, events, and everything in between.