A perennial underdog needed a new bite to match the bark.

Updating a "Runnin' Bulldog" that has been around for nearly 50 years was no easy task. My goal was to more accurately depict a determined 'dawg' charging toward victory. This sense of movement and energy is also reflected in the bold, italicized typography and wordmarks.

MY ROLE

+ Primary Logo
+ Mascot Design
+ Launch Strategy
+ Script Wordmark Design
+ Typeface Development
+ Uniform Consultation
+ Sport Lockup Design
+ Sport Numeral Design