Georgia Football

Fan Experience Design

Giving the halls and walls something to bark about.

Executions of this plan included hand-painted historical visual and verbal brand elements, player pillars from every decade and a unique way to highlight SEC and National Championships. Most recently, I partnered with HOK in their $60 million renovation of Sanford Stadium to do wayfinding and identity work for their premium club.
MY ROLE

+ Fan & Venue Audit
+ Illustration
+ Design Development
+ Wayfinding
+ Construction Documents
+ Production Administration
+ Premium Experience Brand
+ Premium Whitespacing

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